For the savvy consumer who wants to learn about various health conditions and the cutting-edge science behind natural health products and preventative medicine.

For the medical professional seeking the latest research on a health or supplement-related topic, or the consumer who wants to take a deep dive into the details of clinical evidence written by researchers, naturopathic doctors and other medical professionals.

Directed at the consumer audience, this magazine shines a spotlight on some of the most topical or controversial claims, subjects, and ingredients in the health industry, with a goal of delivering the whole truth when it comes to the science behind the hype.